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Sector - Non Profit
It was early 2024, and the need for survivors of sexual violence to have a voice in elections had never been more critical. Survivors Vote, an initiative dedicated to civic engagement, sought to create a landing page that would not just inform but inspire.
The goal was clear: mobilize survivors to pledge their vote and provide them with the tools to take action.
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How do you design an experience that is not just functional but deeply human?
The project required a seamless, accessible, and emotionally resonant platform, one that could guide users from awareness to action with empathy and ease.
Understanding the audience before pen met paper (or pixels met the screen), we immersed ourselves in the lived experiences of survivor voters.
Through interviews and research, we identified key pain points: Many survivors felt disconnected from the political process. Navigating voter registration felt overwhelming. There was a need for a safe and affirming digital space.
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To address these insights, we crafted a digital experience that felt supportive rather than transactional.
A Hero Section that Speaks to the Heart
Instead of a generic headline, we led with an empowering message: Your Voice. Your Power. Your Vote. The CTA buttons "Pledge to Vote and Register Now" were positioned prominently, ensuring that action felt immediate and effortless.
A Guided Path to Action
We introduced a step-by-step journey:
Register to Vote → Linked to Vote.org for easy access.
Take the Pledge → A simple form with name, email, and optional phone number.
Access Resources → A toolkit and state-specific information to support survivor voters.
Numbers tell a story, too. We integrated a survey data section that highlighted the perspectives of survivor voters, making it clear that they were not alone.
Building Trust Through Transparency
A mandatory privacy policy checkbox ensured users knew their data was protected. The pledge form was simplified to reduce friction. A contact section offered direct support for those with questions.
Engaging, Not Just Informing
A dynamic Press Section featured real stories from publications like The New York Times, reinforcing the impact of survivor voting. We also incorporated a Toolkit Download feature with an optional email capture, balancing accessibility with the need to build a supportive community.
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The bilingual campaign launched on August 14, 2024. According to the client’s impact report, covering the period from launch through November 7, the site reached 7,300 unique visitors, generated 816 pledge submissions—including 595 unique pledges—and drove 1,180 clicks to external voter-registration services.
The campaign also supported 326 resource downloads, including 184 toolkit downloads and 142 ACP one-pagers. Of those who submitted a pledge, 63% identified as survivors. These results were reported by the client.
My contribution focused on designing a clearer, safer, and more accessible journey that enabled survivors and allies to make a pledge, access voter-registration services, and find relevant campaign resources with greater confidence.
